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Dina Fraioli

I'm Dina Fraioli, message guru to the stars!


Dina Fraioli is a utility infielder or message strategist for candidates and causes. She writes and produces media, speeches and campaign strategy. Dina aims to communicate in a way that is lively and interesting, even if it isn't always in the traditional political vernacular.

Dina Fraioli's Background

Dina Fraioli's Experience

Writer at Sunshine Review

July 2009 - January 2010

Researched and provided content for Sunshine Review articles focusing on government transparency and accountability Edited wiki articles for Sunshine Review.

Media Relations/Account Manager at National Media Public Affairs, LLC

February 2007 - April 2009

Managed national corporate public affairs clients, including PhRMA, Veterans for Freedom, the Sustainable Forestry Initiative and Virginians For Sensible Energy Policies. Wrote copy, edited and produced TV, radio, print, Internet advertising and collateral materials for major corporations, associations and political campaigns. Current experience in leveraging Internet resources such as blogs, social networks such as Twitter, Facebook and Youtube. Developed and implemented earned media campaigns for corporate and political clients. Prepared research analyses and action plans for clients based on dial and traditional focus groups.

Special Project Associate/communications at SBE Council

January 2005 - January 2007

A little bit of everything, including researching policies affecting small businesses, member contact, weekly e-news letter, website content and coalition building.

Associate Political Director at Intrepid Media

December 2002 - December 2004

Lead production coordinator for Intrepid Media, a national media consulting company serving political, corporate and association clients. Produced award-winning television, radio, Internet and print advertising for U.S. Senate, Congressional, legislative and corporate media campaigns. Coordinated and co-wrote a series of 21 campaign ads commissioned by the White House featuring former New York City Mayor Rudy Giuliani. Organized and managed complex, multi-day, multi-site television shoots, including film crew scheduling, talent booking and logistics, site permits and coordination of transportation. Managed all post-production and editing activities for Intrepid Media projects. Ads were featured in Fox, NBC, CBS, New York 1, the Wall Street Journal, the New York Times, the New York Post and Roll Call. Developed client meeting materials and briefings, including pitch books, PowerPoint presentations and specialized videos. Prepared research materials for Rick Wilson's media appearances and speeches.

Political Communications/Media/Crisis Communications Consultant at Self

July 2009

Produce expert political content for Learni.st; a board-style learning application. Political, public affairs and social media advisor for political, association and corporate clients. Transition clients from burst to ambient communications models, encouraging social media engagement over traditional press relations. Pitch, place and manage media coverage, including successful placements in Politico, ABC News, the New York Times, the Associated Press, the Wall Street Journal and dozens regional papers, and blogs. Advise clients on message and presentation before national television and radio appearances. Outstanding relationships with reporters, opinion-leader media and the national conservative press. Proven crisis communications management, message and strategy, with successful outcomes for difficult clients and situations. Wrote and managed a $10 million dollar national and state ad campaign for a major public affairs client. Produced a multi-million dollar national ad campaign for the League of American Voters featuring former Senator Fred Thompson with a production budget of over $100,000 dollars and a media placement budget of over $2.9 million dollars. Wrote and produced radio ads for Americans for Prosperity, successfully targeting Alan Grayson, Allen Boyd, Suzanne Kosmas and promoting the campaign of Pam Bondi for Attorney General. Co-wrote and produced two television ads for The Victory Trust, a national 501c4 advocacy group targeting Joe Sestak and Charlie Crist. Write ads, press releases, blog entries, Twitter posts and other public affairs products as a contractor for Intrepid Media. Advised corporate communications clients on message and strategy during the national health care reform debate.

Dina Fraioli's Education

State University of New York College at Purchase

1998 – 2002

BFA


The Manchester Metropolitan University

2001 – 2001

Dina Fraioli's Interests & Activities

In my spare time, I crochet fabulous blankets, bake absurdly delicious cakes, shop for vintage handbags and dresses to satisfy my eccentric obsession with dressing up like Jackie-O, and restore vintage handbags to their former glory.

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